Fefe Gong, CPA and maternity leave financial coach

You can be present for your baby and feel confident about your business

If you are a solopreneur navigating pregnancy and wondering how to keep your business afloat while caring for your baby - you’re in the right place.

You’ve worked hard to build your business. But as you get closer to baby’s arrival, you are struggling to figure out how it’ll all keep going when you step away.

You don’t want to pause everything.


You just want a plan that gives you space to rest and bond with baby without the stress of your income disappearing overnight.

Fefe Gong, CPA and maternity leave financial coach

Let me help you navigate this journey to build the life and business you actually want—one profitable step at a time

At Mama Financial, I offer maternity leave financial coaching for solopreneurs who want to plan ahead without the hustle, guilt, or guesswork

Pregnant solopreneur using a laptop to plan maternity leave

From “I don’t even know where to start” to “I’ve got this”

Through my unique approach, you’ll walk away with a personalized maternity leave roadmap that supports your business, honors your income goals, and gives you space to rest and bond with your baby.

Whether you choose the live group coaching Maternity Money Method program or a one-on-one strategy call, you’ll get calm, practical guidance on how to:

  • Forecast your income and set realistic financial targets

  • Plan your business schedule before and after birth

  • Automate services so that you can be hands-off

  • Feel confident and clear about your next step

You deserve to feel supported during this season.

Maternity Leave Financial coach Fefe Gong with her two children

Hello, I’m Fefe—your go-to financial coach and guide for expecting solopreneurs

As a Certified Public Accountant with over 15 years of experience in corporate finance—and running a real estate business on the side—I know how hard it can be to plan for maternity leave when you're running a business.

When I became a mom, I started meeting more women who were trying to grow their own businesses while caring for their babies, and I saw how hard it was to figure out maternity leave when you’re self-employed.

Most maternity leave advice was built for corporate employees. The financial advice? Complicated, hustle-focused, and not designed for moms running their own business and looking to build a business that supports both their lifestyle and their family.

I started Mama Financial—because no one should have to figure this out alone

Today, I help solopreneurs like you build a business that doesn't limit or hinder your goals with your family—one clear step at a time

Maternity Leave Financial coach Fefe Gong

Finance doesn’t have to be overwhelming, especially with the right support

My goal is to help female solopreneurs go from money stress to calm, consistent cash flow during their pregnancy and postpartum. I bring:

  • 15 years of experience in corporate finance and accounting

  • A CPA license and real-world experience running a business

  • A clear, supportive approach that breaks things down step by step

  • A deep understanding of what it’s like to grow a business while raising a family

Think of me as your financial bestie with a yoga-teacher vibe and CFO brainpower.

Help you can rely on

“Fefe’s kindness and willingness to help are truly inspiring. No matter how busy things get, she stays responsive and solutions-focused. I really appreciate the time and patience she showed when helping me.”

-Dan R.

You don’t have to figure it all out on your own. Let’s plan your next step, together

5 Step Maternity Leave Money Prep Free Checklist in a tablet

FREE: 5-Step Maternity Leave Money Prep Checklist

Quick, clear steps to ensure your money is ready before baby arrives.